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The Plan

Over the last decade, Downtown Dallas has experienced a rapid resurgence. In 1996, a mere 200 people lived in the city’s core, a number that has now risen to over 7,000 in the Central Business District and over 35,000 within all of downtown’s fifteen districts. Downtown remains the region’s largest employment center, with over 135,000 employees; and landmark projects such as the AT&T Performing Arts Center, a convention center hotel, a 5.2 acre deck park and new iconic Santiago Calatrava designed bridge have put our community on an international stage for attracting business, commerce and culture.

Amidst this success of over $2 billion of investment, in the summer of 2009, the City of Dallas, Downtown Dallas Inc. (DDI) and private stakeholders determined it to be a “must-do” time to take pause and create a strategic, action-oriented development plan to provide a blueprint for the next phase of downtown revitalization.

360 cultivates a collective vision for Downtown’s future and creates strategic implementation actions for achieving that vision. As part of the plan’s implementation, a major goal is to identify and prioritize capital spending. 360 builds upon past studies, weaving together those initiatives to ensure coordinated future development. The Downtown Dallas 360 Plan further advances the Dallas-Fort Worth’s regional vision of better multi-modal integration, lowering of an auto-oriented land use, and focuses on a more diverse downtown urban experience through increased housing choices, reuse of existing buildings and a more engaging pedestrian environment.

The process by which 360 was created embodied the “can-do” spirit of Dallas as a true combination of public and private resources. The commitment of dollars, time and other resources from a host of stakeholders vested in the success of Downtown ensured a collaborative, productive course of action. MIG, Inc., a leading planning firm with experience in downtown planning in cities such as Denver, Los Angeles and Anchorage, served as the lead consultant on the project.

The process was stewarded by a Steering Committee, Technical Committee and core Project Management Team who met at key junctures throughout the 18-month planning period. Charged with providing strategic direction and buy-off on major themes, concepts and strategies, the Steering Committee was comprised of representatives from City departments, organizations, property owners and corporations. The Technical Committee was charged with providing guidance, technical support and advice to the project team and was made up of representatives from various City departments and agencies like DART. In addition to these ongoing committees, more than fifty focus groups and stakeholder interviews were conducted to garner information and input from the Downtown community and two broad community forums were held.

The collective vision guiding Downtown Dallas 360 states, “Downtown Dallas is a complete urban center composed of distinct, yet interconnected districts linked by an accessible transit network, each offering a unique and diverse combination of places to live, refreshing open spaces, bustling street activity, successful business and retail, and dynamic urban experiences for residents, workers and visitors alike.” It identifies fifteen districts that make up downtown, each with their own historic character and urban context.

Overarching goals include creating an Exciting Urban Experience, a Balanced Transportation System, and an Inclusive Urban Environment. The vision and goals of the plan are then carried out through five Transformative Strategies and five focus areas. One of the key elements of the plan is an Implementation Matrix which provides time-frames, cost prioritizations and accountability to ensure its strategies are transformed into action and impact. This tactical guide identifies both “quick wins” and long term tactics to achieve the common vision.

Downtown Dallas 360 was formally adopted by the Dallas City Council in April 2011. To view the complete plan, click here.

Download the Plan by chapter

Chapter 1: Introduction

Chapter 2: Vision and Plan Framework

Chapter 3: A Downtown of Districts

Chapter 4: Transformative Strategies
Transformative Strategy 1: Expand Transit and Realize TOD Potential
Transformative Strategy 2: Create Vibrant Streets and Public Spaces
Transformative Strategy 3: Ensure Great Urban Design
Transformative Strategy 4: Diversify and Grow Housing
Transformative Strategy 5: Reform the Approach to Parking

Chapter 5: Focus Areas
Focus Area 1: Farmer's Market
Focus Area 2: Lamar Corridor
Focus Area 3: Main Street District Retail Activation Area
Focus Area 4: Reunion/Union Station
Focus Area 5: South Arts District

Chapter 6: Implementation

Individual Plan Graphics/Maps

Plan Framework

Complete Transit Network

Circulation Framework

Downtown Districts Map

Open Space Framework

Focus Areas Map

Stay tuned to this web site and explore “Follow the Progress” for plan updates and reports.