Access keys:

plan implemetation header

Reform the Approach to Parking

Improve/expand short-term and retail parking
  • Create a specific "Retail Parking Strategy"
  • Consider a first-hour free in the CityPark off-street facilities to stimulate Downtown activity.
  • Create "Shopper Zones" on the lower levels of CityPark garages.
  • Use blank space inside garages to advertise local retail.
  • Add way-finding from garages to retail.
  • Utilize web services (Parking Carma/Google Local Search) to provide up-to-date retail/parking locations.
  • Adopt consistent valet parking standards (recommended policies to be provided).
  • Review and evaluate recommended valet parking ordinance.
  • Integrate latest valet parking technologies to enhance operations, accountability, customer service and efficiency.
  • Evaluate draft "Elm/Commerce" valet concept (to be provided).
Specific Action Order-of-Magnitude Cost Due By
Lead Status / Quick Win Priority

360 PAR 1: Make the decision to invest in public parking as a integral component of the Downtown 360 Plan

Create a new parking management organization

  • Focus on defining the best organizational model and placement for parking management within the context of Dallas
  • Understand the principles behind why "Vertical Program Integration" is the single most important organizational attribute.
  • Draft a resolution to create a Parking Management District
  • Develop a "Parking Management Agreement" as the mechanism for defining roles, responsibilities and transferring operational responsibilities (Invest in expertise - hire an executive level "Parking Professional".

Includes 360 PRI 4 Create a new Parking Management Collaborative, adopt new parking planning tools, and enhance program branding and communications for Downtown parking with a due date of 2012 2Q

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011.

360 PAR 2:  Integrate parking as an element of community and economic development strategies

  • Develop a parking policy directly linked to economic development goals
  • Use public parking investments to catalyze additional development. Adopt a "5:1 return on investment" strategy.
  • Use parking garage design to support and emphasize good mixed-use development project and design principles

Consider parking garage façade makeovers to "make a statement" and transform the appearance of downtown.

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011.

360 PAR 3:  Reshape approaches to off-street parking

  • Invest in a limited amount of strategically placed municipally owned/leased parking facilities. This parking does not have to be City owned, but should be branded as part of the city's system. Potential locations include:
    • Main Street district - in response to high parking demands
    • Arts district - in response to loss of surface parking from new development
    • West End district - to provide "public" parking for entertainment district
    • Farmers Market and Union Station districts - parking developed in conjunction with proposed development and master planning vision
  • Consider developing public parking assets as part of a public/private partnership approach, in which the public and private sector partners share infrastructure costs.
  • The recommended strategic investments in public parking should achieve the following primary goals:
    • Leverage parking development as a tool to incentivize private development.
    • Promote shared parking strategies.
  • Strategically locate "pockets of public parking" to promote adaptive reuse and in-fill development as well as historic building preservation.
  • Consider creative strategies to "unlock" existing private parking assets for after-hours use.
    • Evaluate the permit leasing of private parking assets using the "I-Parq" system based on the Long Beach model.
  • Begin offering transient parking in private facilities after hours using them initially as "valet parking only" to overcome private owner's reluctance to open their spaces to public uses. This approach should be established on a revenue sharing basis.
  • Consider mechanical parking for special uses and restricted sites.

 

 

 

 

 

 

360 PAR 4:  Enhance parking planning and special projects

Capabilities

Enhance support for & investment in multimodal & sustainable access strategies

  • Critically assess agency planning strengths.
  • Evaluate the need for additional staff, tools and other resources.
  • Hire additional staff as needed.
  • Develop a staff training program in the area of planning.
  • Identify parking locations with the greatest benefit to existing and future demands.
  • Develop new parking facility design guidelines.
  • Draft a recommended parking development policy and program.
  • Use good urban design principles to maximize the "value" of parking.
  • Review and assess zoning codes and parking requirements on a district by- district basis.
  • Keep parking supply, utilization and land-use data up-to-date using the new parking demand model tool developed as part of this study.
  • Create a series of parking planning maps and graphics to improve understanding and communications related to parking issues. Examples might include: mapping parking time limits, graphically illustrating parking utilization, etc.
  • Provide strong support and a broader "integrated access and mobility management perspective" as a guiding principle for the DDI. Provide continued support for existing Transportation Demand Management (TDM) programs and challenge the DDI to find new and creative ways to support sustainable community access strategies.
  • Develop and refine parking structure design guidelines.
  • New Programs to consider might include:
    • Create an on-going Parking and Transportation Advisory Committee
    • Collaborative car sharing programs
    • Support for Bike Share programs
    • Reduced cost or more convenient parking for alternative fuel vehicles
    • Unbundled monthly parking scratch cards

 


 

 

360 PAR 5:  Develop a parking rate evaluation and adjustment strategy

Manage on-street spaces to achieve 15% Availability

  • Conduct a thorough review and assessment of parking rates and develop a parking rate adjustment strategy.
  • The goal of managing on-street parking should be geared to achieving 15% availability and to encourage turnover of what should be a convenient, short-term parking resource.
  • This strategy benefits downtown patrons as well as local businesses and merchants.
    • Equally as important, is to maintain the proper relationship between on-street and off-street parking rates. On-street rates should be higher than off-street due to their convenience, limited quantity, and to be consistent with their short-term, high turnover function.

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011.

360 PAR 6:  Develop a new parking brand and strategic  communications program

  • Create a consistent theme for Downtown public parking.
  • Rebrand the "CityPark" system. Remember the brand is not a "logo", it is the "experience".
  • Develop an 18 month initial Parking Program Advertising Campaign. Promote a series of "Access Downtown" campaigns to address the perception of the lack of parking, expensive parking, available transportation alternatives, etc. Examples might include: a "Know the Numbers" campaign,
  • "Parking Downtown on a Budget", "How to Park Safely".
  • Provide alternative parking payment options.
  • Advertise the public parking system.
  • Provide enhanced website and/or mobile device accessibility for Downtown parking wayfinding.
  • Integrate parking into the downtowndallas.org and/or yourdspot.com websites. Have a related section on parking and transportation options, including location, cost, availability, access, and restriction. Allow patrons to customize maps with favorite destinations, restaurants, events, parking spots, etc. Based on how the patron populates their site, suggest other activities, restaurants, etc.

$5,000 - $25,000

DDI

N/A

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011. 

 

360 PAR 7:  Improve signage/wayfinding and special events parking and transportation coordination

  • Implement Parking Guidance systems as part of an enhanced comprehensive Downtown signage and wayfinding program
  • Develop a mobile device "Parking App" to assist Downtown patrons:
    • Enhance understanding of the parking options available (garage, surface parking, valet, etc.)
    • Make it easier to find available parking
    • Make it easier to access parking pricing information
    • Identify parking access points (from which street to enter)
    • Make it easier to access special event parking
    • information
  • Conduct a current parking signage audit
  • Evaluate the Charlotte NC model re: Parking Availability signage

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011.

360 PAR 8:  Leverage new technology

  • Complete current on-street parking program assessment.
  • Evaluate on-street meter technology improvements - multi-space vs. credit card enabled.
  • Develop a phased meter upgrade plan for the entire downtown area.
  • Evaluate "Pay-By-Cell-Phone" as an alternative to existing cash-only meters.
  • Evaluate integrated on-street management systems that utilize GPS and wireless sensors such as "Street Line" and "Street Smart".
  • Issue an RFP for a Comprehensive On-street Parking Program Upgrade.

 

 

 

The city of Dallas is implementing a pilot project in several areas of Downtown to replace existing meters with meters capable of taking credit cards.  See the August 15, 2011 memo from A.C. Gonzalez to the Mayor and Councilmembers.  

 360 PAR 8.1:  Enhance Operational Efficiency

  • Utilize enhanced parking data from recommended parking system technology upgrades to improve operational efficiency.
  • Conduct a management audit of parking citation collections and processing times.
  • Develop and track parking management benchmarks.

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011.

360 PAR 9: Improve the customer experience

  • Develop voluntary standards for parking facility cleanliness, safety, lighting, maintenance, etc. Review the Canadian Parking Association program as a possible model.
  • Expand the Downtown Safety Officer Program to include Parking Ambassadors.
  • Develop parking staff training based on the parking ambassador model.
  • Enhance wayfinding and navigation to help visitors find available parking.
  • Enhance interior signage by removing clutter and adding consistency.
  • Make parking easier to pay for (i.e. credit card acceptance both on- and off-street).
  • Evaluate parking fine forgiveness program for first-time offenders.
  • Develop a campaign/contest to engage local artists to develop creative parking garage interior "level theming and wayfinding" art projects. Develop a corporate sponsorship program and other incentives to advance this program and get the arts community excited.

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011. 

 


360 PAR 10:  Improve/expand short-term and retail parking

  • Create a specific "Retail Parking Strategy"
  • Consider a first-hour free in the CityPark off-street facilities to stimulate Downtown activity.
  • Create "Shopper Zones" on the lower levels of CityPark garages.
  • Use blank space inside garages to advertise local retail.
  • Add way-finding from garages to retail.
  • Utilize web services (Parking Carma/Google Local Search) to provide up-to-date retail/parking locations.
  • Adopt consistent valet parking standards (recommended policies to be provided).
  • Review and evaluate recommended valet parking ordinance.
  • Integrate latest valet parking technologies to enhance operations, accountability, customer service and efficiency.
  • Evaluate draft "Elm/Commerce" valet concept (to be provided).

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011. 

 

360 PAR 11:  Reassess on-street parking and parking enforcement policies and regulations

  • Create a positive "On-Street Personality". This "personality" is a combination of design elements, cleanliness/maintenance, presentation of information, and interactions with staff (Ambassadors, enforcement staff, maintenance staff, police, etc.). This approach could even extend to all city and DDI staff when they are on the streets.
  • Implement web-based citation managements and payment options.
  • Utilize mobile license plate recognition to improve enforcement efficiency, consistency and documentation.
  • Reassess parking fine structure. Focus on solving "the real problem" (repeat long-term parkers taking up short-term spaces). Be more forgiving to "occasional violators".
  • Establish a centralized parking control center to assist and coordinate parking enforcement officers and other parking functions.

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011.

360 PAR 12:  Create a defined program of "Sustainability Initiatives" related to parking

Integrate parking with transportation and access management decisions

  • Integrate parking decisions with on-going transit, bike, pedestrian and related access enhancements.
  • Integrate smart TDM practices into parking planning decisions.
  • Implement a Downtown car-share program for residents and workers.
  • Adopt and promote "Green Parking" principles.
  • Provide parking payment choices that support, rather than discourage, consideration of alternative mode choices.
  • Support and coordinate with other transportation programs such as the Dallas Bikeway System.
  • Explore using parking revenues as a funding source for a community bike share program

 

 

 

The Downtown Parking Study was finalized in June 2011.  City staff and DDI are assembling the implementation plan and schedule to be released fall 2011.