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Main Street District Retail Activation Area

Specific Action Order-of-Magnitude Cost DueByLeadStatus / Quick Win Priority

360 FA MS 1: Adopt design standards as specified in the Main Street District Retail Activation Strategy

Administrative action by staff

City of Dallas / DDI

N/A

Reference 360 FA RAS 7

Quick Win

360 FA MS 2: Reference 360 FA RAS 5

 

     

360 FA MS 3: Develop Glass Box retail kiosks per the Main Street Retail Activation Strategy

$50,000-$80,000 each

DDI / Developer

Retail FOCUS dollars and private developer

Reference 360 FA RAS 29

 

360 FA MS 4: Reconstruct Main Street between Lamar and Harwood to incorporate streetscape standards specified in the Main Street District Retail Activation Strategy

$2.5 million

2014 3Q

 

City of Dallas

 

Pending funding.  Should be included in future city bond program.

360 FA MS 5: Support a retail recruitment program through guaranteed incentive funds

$5 million

2014 3Q

 

DDI

Phased program in development as part of implementation of the Main Street District Retail Activation Strategy. 

360 FA MS 6:  Prioritize funding of Statler Hilton rehabilitation

 

 

 

Completed.  Private developer is doing rehab.  City TIF funds will be used for construction. Due date changed from 2016 2Q 2011.

Quick Win

360 FA MS 7:  Extend life of City Center TIF District

 

Includes 360 PRI 6 Extend the life of TIF Districts subject to City of Dallas policy requirements with due date of 2016 2Q

˜$100,000

2016 2Q

 

City of Dallas

 

Evaluation of return rates in progress by the City of Dallas. 

360 FA MS 8:  Craft vision of Main Street as district of "best of class" regional retailers (unique restaurants, comparison goods, specialty items, etc.), and identify and recruit qualified tenants

TBD

 

2016 2Q

DDI/City of Dallas/Private Property Owners

 

 

360 FA RAS 1:  "Publish" retail plan and distribute to all District property owners

 $3,000

 2011 3Q

 

 DDI

 

Funded by DDI.  On Target

 

360 FA RAS 2:   Establish  Main Street District Cooperative Management and Leasing Group (CMLG) (Note: MPM 1)

 $0

 2011 4Q

 

 DDI

Governance and management evaluation in progress.

360 FA RAS 3:  Establish CAM charge agreements

 <$10,000

 2011 4Q

 

 DDI and CMLG

 

Pending creation of CMLG (see RAS 2).

360 FA RAS 4:  Determine process and resources for additional retail recruitment incentives

 TBD

 2012 2Q

 

 DDI, CMLG and City of Dallas

 

In progress.  Additional information expected fall 2011.

360 FA RAS 5:  Develop Graphic Brand Package for the Main Street District (Note: MPM 2)

 

Includes 360 MS 2 Establish new District brand and identity and wayfinding design scheme

Includes 360 PRI 5 Adopt design standards, establish new district branding and wayfinding as outlined in the Main Street District Retail Activation Strategy with a due date of 2011 4Q

˜$25,000 - $50,000 

 

 2012 2Q

 

 Private Sector/DDI

 

 Pending funding by private sector.

 

360 FA RAS 6:  Develop website portal/online space inventory

(Note: MPM 3)

 $30,000

 2012 2Q

 

 DDI (w/City support)

 

 Pending funding.

360 FA RAS 7:  Establish a Design Review Board and enforcement parameters (Note: LUUD 1)

Includes 360 MS 1 Adopt design standards as specified in Dallas Main Street District Retail Activation Strategy with a due date of 2012 2Q

Includes 360 PRI 5 Adopt design standards, establish new district branding and wayfinding as outlined in the Main Street District Retail Activation Strategy with a due date of 2011 4Q

<$10,000

 

 2011 4Q

 

 City of Dallas/DDI

 

 

Part of overall design standards review and implementation through the Urban Design Review Board and the City Design Studio.  Process will be released fall 2011.

 

360 FA RAS 8:  Adopt District Design Standards (including streetscape/materials palette) into PD 619 and establish subdistricts (use Arts District as precedent) (Note: LUUD 2 and 4)

 <$10,000

 2012 2Q

 

 DDI (w/City support)

 

Part of overall design standards review and implementation through the Urban Design Review Board and the City Design Studio.  Process will be released fall 2011

360 FA RAS 9:  Revise the sign ordinance to allow for additional video boards and supergraphics in the District (Note: LUUD 3)

 <$10,000

 2012 2Q

 DDI and City of Dallas

 

In progress.  City Plan Commission hearing set for July 21, 2011.

Quick Win

360 FA RAS 10:  Implement Browder Improvements

 TBD

 2013 2Q

 

 City, DDI and adjacent private ownership

In progress.  Designs complete.  City drafting an RFP for private management and development.  $500,000 committed from 2006 Bond for public improvements.

360 FA RAS 11:  Remove Magnolia "wall" to create a pedestrian passage

 TBD

 2013 2Q

 

 Magnolia

Discussions in progress

 

360 FA RAS 12:  Conduct an infrastructure study and product tests for light/sound installations

 

 

 $50,000

 2011 4Q

 

 DDI (Excitement Technologies)

 

Funded as part of the overall product development in progress with Excitement Technologies Group.  Simulator to be available by fall 2011. 

Quick Win

360 FA RAS 13:  Build infrastructure and develop prototype for light/sound installations

 $100,000

 2011 4Q

 

 DDI (Excitement Technologies)

 Funded as part of the overall product development in progress with Excitement Technologies Group.  Simulator to be available by fall 2011. 

360 FA RAS 14:  Purchase moveable furniture for Pegasus Plaza  (Note: PR 7) 

 

 

 

Completed in June 2011. Funded by DDI.(Originally due 2011 4Q)

Quick Win

360 FA RAS 15:  Review streetscape standards with City departments

 $0

 2011 3Q

 DDI/City of Dallas

 

Part of overall design standards review and implementation. In progress.

Quick Win

360 FA RAS 16:  Install street furniture test zone and finalize pricing structure

 

 

<$5,000

 

 2011 3Q

 

 DDI/City of Dallas

 

Funded by DDI.  Installations of test zone pending final trash can selection.

Quick Win

360 FA RAS 17:  Fabricate and Install Light/Sound pedestals between Akard and Ervay

 

Note: PR 1

 

 

$150,000

 

 2012 2Q

 

 DDI

Product development in progress. Implementation will depend on cooperation from private sector partners.  This will be privately funded.

Quick Win

360 FA RAS 18:  Fabricate and Install Interactive Directional Kiosk System - Zone A  (Note: PR 2)

 $100,000

 2012 2Q

 

 DDI

 Pending funding.

 

360 FA RAS 19:  Fabricate and Install Tree Lighting/Ornaments (Note: PR 5)

 $30,000-$50,000

 2012 2Q

 

 DDI

This has been incorporated into the overall new lighting scheme for Main Street (RAS16-17)

360 FA RAS 20:   Implement Pegasus Plaza interactive light  installation (Note: PR 6)

 $50,000

 2013 2Q

 

 DDI

 

Incorporated into the overall light program for Main Street.  Will be dependent on private sector participation.

360 FA RAS 21:  Install Gateway features in the Main Street District (Note: PR 3)

$30,000-$50,000 ea

 

 2013 2Q

 

 DDI

Pending funding.

360 FA RAS 22:   Install Directional Map system - Main Street District, Zones B&C (Note: PR 4)

$100,000

 

 2013 2Q

 

 DDI

Pending funding.

 

360 FA RAS 23:  Determine management/maintenance plan for new standards in the Main Street District

 $0

 2011 4Q

 

 DDI

Pending creation of the CMLG.

360 FA RAS 24:  Purchase and install new trash cans for Main Street District Zone A (Note: PR 8)

<$40,000

 

2012 2Q

 

DDI, CMLG and City of Dallas

Funded by DDI.  Pending final selection of can.

360 FA RAS 25:  Purchase and install new trash cans for Main Street District Zones B & C (Note: PR 9)

>$40,000

 

 2013 2Q

 

DDI, CMLG and City of Dallas

Pending funding.

 

360 FA RAS 26:  Purchase and install new benches, bike racks and planters in Main Street District Zone A (Note: PR 10)

 TBD

 2013 2Q

 

DDI, CMLG and City of Dallas

 Pending funding.

 

360 FA RAS 27:  Implement green screens and landscaping plan for Main Street District Zone A

(Note: PR 11)

TBD

 

 2013 2Q

 

 DDI, CMLG and City of Dallas

Pending funding and/or private owner initiative

360 FA RAS 28:  Install Glass Box kiosks in front of Third Rail Lofts

Note: SS 1

 

$85,000/ea

2012 2Q

 

Spectrum Properties (w/DDI guidance; City approval) 

Pending funding and private sector cooperation.

Quick Win

360 FA RAS 29:   Install Glass Box kiosks in west Comerica Tower plaza (at Ervay) and Pegasus Plaza (Note: SS 2)

 $50,000 -$75,000

 2013 2Q

 

Comerica Tower (w/DDI guidance; City approval)

Pending funding and private sector cooperation.

360 FA RAS 30:  Install sidewalk dining at Ten Sports Grill, Dallas Fish Market, Mercantile Coffee House and other locations indicated on Interventions Diagram  (Note: SS 4)

 

Quick win priority (Chop House Burger, Dallas Fish Market, Press Box Grill)

< $25,000 

 

 2012 2Q

 

Private operators (w/DDI guidance; City approval) 

Ongoing.  Wild Salsa, Chop House Burger to open patios by fall 2011. Sidewalk dining available on Main Street at Ten Sports Grill, City Tavern and Which Wich.

Easing the permitting process related to outdoor cafes addressed in section SPS.

Quick Win

360 FA RAS 31:  Open and operate outdoor bar/seating area in Pegasus Plaza (Note: SS 3)

 $50,000-$100,000

 2013 2Q

 

Magnolia Hotel or Private Developer (w/DDI guidance; City approval)

 Pending funding.

 

360 FA RAS 32:  Establish flex spaces (Note: SS 5)

 

 2013 2Q

 

 City of Dallas (w/DDI support)

 

 Under study.

360 FA RAS 33:  Establish Mosaic Tile sidewalk program (Note: SS 6)

 $0 for program; varies per installation

 

 2011 4Q

 

 DDI

Combined with a new wayfinding initiative proposed by TracyLocke.  Details will be available by September 2011.

360 FA RAS 34:  Implement sidewalk improvements (Note: SS 7)

 

 On-going as development occurs

 City of Dallas